E-Commerce Web Design: The Dos And Don’ts

The web design of an e-commerce website forms its backbone. The success of the site highly depends on this factor. It is also of prime importance from the point of view of SEO. Thus, you must always ensure to pay utmost attention to the designing of your website. You might be offering ground-breaking products to your customers but if the design of the website is not appealing to them then you can never reach the desired sales level. Customers must be offered an effortless process of checkout because their time is quite precious and they do not prefer to spend much time at a particular website. Thus, website designing has certain dos and don’ts which must be kept in mind while you design an e-commerce website for your company.

The Dos:

  • Concise And Simple: There is no need to stuff your website with irrelevant data as it is quite annoying for the users. Instead, try to keep the structure of the site simple and neat. Focus on providing contents that are relevant and useful for the customers.
  • Working Links: Broken and misleading links can be highly frustrating for the visitors. Make sure that the links you provide on the site lead them at the right destination.
  • Navigation: Offer the ease and convenience of navigation to the users. Complex designs can make navigation difficult. If the visitors get confused on visiting your site then they would not hesitate instant switching to the other one. So make sure that the site gets designed in a user-friendly manner. Reputed companies offering website designing services always recommend customers to include the ‘buy now’ link in their website which are quite effective in initiating sales.
  • Simple Language: The use of bombastic language can never impress your visitors. They mainly visit your website for purchasing products and not for determining the refined quality of language that you use in your content. Thus, use lucid language to offer relevant information to the customers which helps them in making purchases instantly. 

The Don’ts:

  • Do Not Let Your Customers Have A Lot Of Queries: Proper descriptions about the product, the customer reviews and assistance of your staff members help in the sale of your items. The customers build up trust on the website. The absence of all these give rise to lot of questions in the minds of the visitors which inversely affects the sales.
  • Do Not Design A Site That Takes Too Much Time For Loading: Adding of too much video, images and audios contribute in making the site slow rather than making it attractive. The customers get frustrated when the loading time is too longer. So make sure you do not stuff unnecessary audios and images which affect the functioning of the website.

Do Not Make Use Of Irrelevant Software: Making your customers download and then install software to view the site is not at all a desirable option to be used. Try to make things simple for them.

Advertisements

Usability Is Of Prime Importance In The Designing Of A Website: Here Are The Reasons

The web designers are quite creative while framing the UI design of a website. However, there are certain guidelines which they have to follow so that your project is a successful one. The concept that the designer chooses for the site must be interesting but at the same time if the users find it difficult to navigate and understand your site then the entire project becomes useless. Thus, experienced designers always focus on maintaining a proper balance between the form and function of the website while designing it. This balance helps the users to explore every page in a pleasant manner. The UX design of the website is immensely important for enhancing the accessibility and usability of the users.

Tips To Make Your Website A More Usable One:

  • Understanding The Users: Users here mean the people who visit the website. They can be your customers, your clients or any other person who requires visiting the website for several purposes. You need to understand the expectations and needs of the visitors so that the usability of the site increases.
  • The Calls To Action Must Be Clear: This option called the Calls To Action encourages the users to act in the way you want them to. So, this option at the website must get designed clearly so that you can make a proper appeal to the visitors on whether to make any purchase or request a quote or sign up for the mailing list.
  • The Ease Of Navigation: This is the most essential part of making the website usable for the visitors. When the navigation of your portal is easy and convenient then the site gets optimized quite easily. Professional web designers in Canada always make sure that they design a site that is easily navigable by any user so that the traffic increases. This, in turn, also helps to increase the profitability of your company.
  • The Design Must Be Concise And Clear: Always go for an uncluttered and clean look of the website. The content that you use for the site must be easy to understand and at the same time engaging. An attractive and good design can help in increasing the conversion rates. The moment a visitor is on the homepage of your site, he or she must be able to comprehend within seconds as to what the company is offering to the customers. So, basically make your homepage promote the purpose of designing the website. 

Following are the benefits that the providers can enjoy from the usability of the website:

  • The costs and time of development get reduced.
  • There is reduction in support costs.
  • User errors get decreased.
  • The return on investment is high.
  • The cost and time of training are also reduced.

When visual appearance and usability gets combined, then a website can successfully create a good user experience. You cannot possibly target everyone and thus targeting a specific group of people is wise

Guidelines That Help In Blog Designing

Change in themes is a common thing among most of the bloggers. Many bloggers prefer to change from one free theme to another while others prefer developing their own theme. You can also customize your existing theme by making slight changes or hire a professional designer to create a theme for you. If you are thinking of starting a blog for the first time or you already have one, there are certain considerations that you must know about. Well-known web designers in Canada can assist you in the perfect manner to develop a creative blog that attracts readers.

 

Factors to Consider:

  • Brand Establishment: If your blog already has an established brand image, then try to keep enough elements from the existing design to maintain the image. When your blog is growing and the audiences have become acquainted with your brand then you must consider how a change can affect that image.
  • Fonts: This plays a vital role in creating the first impression. If the header of your blog is full of cheesy fonts then they deliver a bad impression. You must remember that the first impression of the readers on the internet is quite important.
  • Re-design: There are some bloggers who prefer to change the entire look of their blog and come up with something new. While, there are others who just like to freshen up little things in their blog and make some small improvements. In both the options, there is nothing wrong or right. It is very dependent on the blogger as to what he wants to achieve through the re-design process.
  • Personalized: A picture of the author on the homepage of the blog makes it look unique and personalized. This is quite an easy trick of website designing. Moreover, the readers love to know the person who is speaking to them. A face remains much fresher in the mind than anything else does.
  • Colors: Some bloggers prefer to keep the same colors while developing a new blog while others choose to make a complete new makeover. This decision again is dependent on whether you like to be consistent or make total change in the blog theme. There are several resources available, which make the color-changing scheme a bit easy for you.
  • Navigation: This part must be kept as easy as possible. This is because many visitors enter your blog following several links and not directly through the front page. The ease of navigation is quite helpful for them.
  • Best Content Featuring: The bloggers must promote their best write-ups for the ease of the readers. This helps them in gaining more subscribers and increases page views largely. The readers also get to know about useful posts through this featuring.
  • Readability: The whole idea of a blog is to offer valuable content to the subscribers and visitors. So try to keep it as simple as possible. Do not add any element in the content, which hinders the ability of the visitors to read.

 

For exclusive website designing services in Surrey, Bedi Creative is your best choice. Our team of experts offers comprehensive web development services and web application design to several websites. We closely interact with you to understand what you exactly require and deliver cost-effective designs to our customers.

 

The Need of a Good User Interface Design

Today, most of the businesses are making an online presence. It is a wise decision as per the technological advancements but at the same time must be effective. The success of your website is dependent on a number of aspects, the design being the most important of all. The UX design meaning user experience is what makes the website easy to use. The web designers must concentrate on building a good user interface so that volume of web traffic increases.

 

Meaning of User Interface:

User interface is an intuitive and simple means by which the user can interact with websites, PCs, smartphones, and other software applications. There are mainly two components in user interface- input and output.

A web-based UI is one that accepts inputs and then generates web pages as output on the internet. The users can access these web pages using a web browser. Today, there are many advancements in UIs like gesture interfaces, touch user interface, etc which help to enrich the experience of the users.

 

Characteristics of a Good UI:

  • Must be screen-fit
  • Must support multiple language
  • Address to the specific needs of the website.
  • Must be functional.
  • Fast loading.
  • The graphics must be appealing.
  • UI components are lightweight.
  • Proper positioning and spacing of icons.

While designing the website of a company the web designers must be clear about the goals and tasks of the company so that the web design fetches adequate results.

 

What Is The Need Of A Good UI?

There is an excessive growth in the e-commerce industries in the past few years. Sales worth to billions of dollars are taking place each year over the internet. It has turned up to be a one-stop solution for information, entertainment, commercial activities and social interaction. Thus, more than thousands of business owners depend on the internet for their success.

Owing to such a situation, a website must be user-friendly so that it can fetch more and more online visitors. Any site, which is too difficult and complex to use, can push away people from it. Simple and effective UI design increases the usability of the site and helps in the completion of any task in a flexible manner. No matter what amount of offerings you put up on the website, the interactivity of the site is what makes it worthy to the users. The use of tools like responders, online chat, email, e-brochures, etc. makes your website interactive.

You must also focus on the textual content of the website to make it more appealing to the users. Thus, designing a user interface requires both technology and creativity on the part of the designer. A perfect balance between visual elements and technicality is what makes the web design unique.

Bedi Creative is a powerful website designing company in Canada, which thrives on offering excellent work to the clients. Our greatest asset is our creativity in work, which enables you to get out of the box designs for your company’s website. We deliver the highest quality of work, which is executed in a seamless manner.

Criteria to Consider for Commendable Web Design

Website designing is by no means a simple task as it aims at creating a design that is eye-catching, technically effective, delivers content proficiently and helps in creating brand awareness in the most effective way. Thus, many factors UX and UI designers need to take into consideration to create a good and crisp website design.

Criteria to Take Note of for a Commendable Web Design

Sharpness
This is one of the essential features of a good website. It is a must to keep your web design sharp, crisp and as simple as possible. While using the CSS language for the presentation of your website, the color, font or layout should be pixel perfect. In order to do so clean manually the lines, shapes, and boxes in case you are using the ‘Photoshop.’ Use text, making use of the suitable anti-aliasing setting, such as ‘Sharp.’

Precision
Simplicity is the key to success. Try to keep your website design as precise or accurate as possible. One of the main drawbacks of a poorly designed website is to cram in as much as content possible on the ‘home page. ‘The home page should only have the relevant points based on the main topic of a website. Visitors are always lured to an informative and simple website. Place the main links strategically while creating your website.

Rich in Content
While creating a website, there should always be room to add more content to it. Making a website rich in content is mandatory to lure more traffic to it. Increase the density of your website by adding more text or multimedia content to it.

User-Orientation
This is by far one of the essential factors to take note of while creating a website. In order to pull more traffic to your website, it should be an easily navigable one. One key rule is to place the navigation buttons on the top of a page so that they are easily perceivable by the users. For instance, you can change the image or color of your roll-over sub-menu for an enhanced user experience.

Layout
The layout of your web page is an important criterion to attract more visitors to your website. It includes font size, paragraphing, font choice, spacing, color, line length etc. Your text should be legible, distinct, consistent and proportionate so that the sub headings and headings become prominent. The main idea is to attract visitors with easily readable content. For that, take note of spacing between the letters and avoid using low-contrast texts. You should also make use of texts with small columns instead of long lines.

These are some of the key criteria to take note of for creating amazing web designs. Bedi Creative is a Company formed by the association of a website designing company in Canada (Archicadd Designers Ltd.) and an Indian Company, Bedi Creative. We have a team of business analysts, adept UI design professionals, managers, programmers and UX designer. We have technical expertise in website designing, internet marketing and SEO services. Hire our professional services to carve a niche for yourself in the industry.

The Merits of Having Responsive Design Support for a Website

A responsive website adapts to a screen it is being used on irrespective of the device. It reformats automatically according to the device and gives an enriched experience to the users. A responsive website is not only in sync with the recommendations of Google but it offers a host of advantages.

Boosts SEO Rankings
According to the recommendations of Google, responsive website designing improves the rankings in the search engines as they offer enhanced user-experience compared to the sites that are not user-oriented. Moreover, Google prefers those responsive websites that use single URLs compared to multiple URLs for the various mobile versions of the websites.

Adapts to Multiple Devices
You definitely want your website to look amazing across all devices, be it desktop, tablets, mobile phones or smartwatches and Google Glass or any other new age devices. The benefit of having a responsive website is that it automatically reformats to the type of device being used to offer a commendable user-experience.

Single Website across All Devices
Earlier, before the arrival of responsive websites, organizations, maintained two websites, that is the main site and a mobile version. This meant companies had to manage multiple versions of their websites for the various electronic devices. This was certainly wastage of money.

The responsive sites automatically adapt to any device and provide a layout and content for improved user-experience. Added to this, you just have to manage and update one website that would successfully run across all the devices and this would lower the cost of management of web content and increase the R.O.I.

Augmented User-Experience
Among the umpteen reasons to opt for a responsive website, one of the main reasons is enhanced user-experience. A responsive website eliminates the need for zooming, scrolling, pinching to adjust to a mobile screen. This means an enriched experience for the users, which in turn improves website conversions, brand perception and lowers bounce rates.

Supports Scalability
Responsive websites would support new devices such as smart watches or Google Glass in future. Responsive sites support scalability and are fluid to support any screen type. This means when new devices come into the market responsive websites can easily handle the new sizes of the screens to give the best user-experience.

Increase Visitors
The modern age is experiencing a tremendous rise in the mobile usage due to the giant social media networking sites, such as Twitter, Facebook, Myspace etc. Thus, you should have a website that can run successfully on mobile phones and tablets and thereby increase the online traffic and conversions into potential customers. Thus a responsive website would help you to reach out to a greater number of customers and help to perk up your sales.

Thus, it can be seen that there is an array of advantages associated with responsive websites. Bedi Creative offers website designing services as well as e-commerce and internet marketing solutions. We have talented UX design professionals who can create crisp and interactive websites to increase the online traffic to your website considerably. Avail our services to market your brand effectively.

Five Must-Consider Aspects of Mobile App Development

From the online world, businesses have moved a step further to the mobile world. There are multiple advantages for a business to have a mobile application. A user friendly and well developed mobile app development plan definitely increases the customer base and thus helps to generate revenue.

Below are some of the important things to consider while developing a mobile app.

  1. Focus on User Experience:

A good mobile app has to be user friendly. It is best to avoid too many complications like moving to and fro for a simple page. The user would be using the mobile and hence would expect a easy to use and quick app rather than the hi-tech one. Also, try to keep the content light as a mobile app with too many images would make the app slow and reduces the users.  The app has to be designed by keeping the user profile in mind, so as to have high acceptance and usage. Choosing a platform that is easy to update and use helps to have a user-friendly app.

  1. Integrate Only Required Features:

A mobile app is generally a replacement or an alternative to a website. However, do not try to integrate all the features of the website into a mobile app. Let the users enjoy only the mobile features and not the online experience via the mobile app.

  1. Security:

Security plays an important role when it comes to any technology. It is important that a mobile app has enough of security measures and ensure that it prevents from regular crashing and thefts. The payment gateway also needs to be well secured. A secured app gains immediate trust of users and is therefore accepted faster.

  1. Check on Analytics:

Once the app is developed, keep a check on various analytics data. Apart from that, measure and analyze various aspects like daily active users, purchases made via app, average time spent on app, app failures and similar other things. These are important aspects to consider determining the success of the app.

  1. Regular Updates:

Variety is the spice of life and that is true even in the case of mobile app development. It is important that the mobile app is updated on regular basis. Regular updates include to fix the flaws in the current version, to make change in certain features as per the user recommendations and similar others.

A mobile app is essential as it brings revenue to the business hence it is important to spend sufficient time and research on each of its element prior to the development phase. Bedi Creative is a leading web development and mobile app development company based in Canada. It the right choice for availing award winning mobile application development in Canada. Share your ideas with us and let us create an innovative mobile app for your requirement.