User experience is the satisfaction obtained by a user on using your website and that can be due to its layout, navigation, security, ease of operation or intuitiveness of the sitemap.
It is impossible to find an all-embracing solution while designing a website as user experience is based on governing the design impact of a website on a user’s perception but even then all designers work with certain criteria or specifications which are stated below. Here we discuss the top elements that are essential for every UX design.
Navigability is an element that should be kept in mind while designing a website. It is the ease of operating a website that contributes significantly in increasing the online traffic. Easily navigable and user-oriented website is indeed essential, if you wish to stand amongst the competition. Users become frustrated with websites having complex layout and where they have to strive hard to find information. Your content should be easily accessible to the users. A badly coded website does not feature on the topmost positions of search engines.
A website should be of some use to the users. A poorly designed website fails to pull traffic and on the other hand well-designed websites like Facebook and Twitter have become popular among users as they serve to be an essential platform where the users can socialize , connect, post pictures, messages etc. They are now considered to be the largest social networks. Since these websites prove to be useful for the users or visitors, they serve as effective marketing tools where many online visitors are converted to potential customers. Thus the usefulness of a website cannot be undermined.
The enticing element pulls users to a website. For instance, social networks like Facebook, is about flaunting one’s appearance and feeling good; games are related to winning; professional network such as LinkedIn is about opportunities. Thus every website should have an element where there is a feel good factor related to it and users can gain something out of it.
One of the main elements in UX designing is realizing the worth of a website. It is should be user-oriented and with thorough research of demographics you will know what are the reasons that brings traffic to your website. A website should be designed in a way that it is useful to both the visitor and owner. A website can have lots of product descriptions but absence of secured payment system can ruin it. This would ultimately lead to losing on visitors and ultimately potential customers. Thus despite having an informative and easily navigable website, you would be losing out on customers due to an unsafe payment system. Thus it is important to realize what is of more worth to your target customers.
Bedi Creative is a reputed website development company that is formed by the merging of Bedi Creative [India] and the Archicadd Designers Limited [Canada] that has developed more than 3000 websites. Archicadd Designers Limited [Canada] has a team of expert designers, business analysts, programmer and managers. We specialize in mobile app development and web design development along with internet marketing and SEO services. Hire our services for 100% success in marketing your brand in the most effective way.