A responsive website adapts to a screen it is being used on irrespective of the device. It reformats automatically according to the device and gives an enriched experience to the users. A responsive website is not only in sync with the recommendations of Google but it offers a host of advantages.
Boosts SEO Rankings
According to the recommendations of Google, responsive website designing improves the rankings in the search engines as they offer enhanced user-experience compared to the sites that are not user-oriented. Moreover, Google prefers those responsive websites that use single URLs compared to multiple URLs for the various mobile versions of the websites.
Adapts to Multiple Devices
You definitely want your website to look amazing across all devices, be it desktop, tablets, mobile phones or smartwatches and Google Glass or any other new age devices. The benefit of having a responsive website is that it automatically reformats to the type of device being used to offer a commendable user-experience.
Single Website across All Devices
Earlier, before the arrival of responsive websites, organizations, maintained two websites, that is the main site and a mobile version. This meant companies had to manage multiple versions of their websites for the various electronic devices. This was certainly wastage of money.
The responsive sites automatically adapt to any device and provide a layout and content for improved user-experience. Added to this, you just have to manage and update one website that would successfully run across all the devices and this would lower the cost of management of web content and increase the R.O.I.
Among the umpteen reasons to opt for a responsive website, one of the main reasons is enhanced user-experience. A responsive website eliminates the need for zooming, scrolling, pinching to adjust to a mobile screen. This means an enriched experience for the users, which in turn improves website conversions, brand perception and lowers bounce rates.
Responsive websites would support new devices such as smart watches or Google Glass in future. Responsive sites support scalability and are fluid to support any screen type. This means when new devices come into the market responsive websites can easily handle the new sizes of the screens to give the best user-experience.
The modern age is experiencing a tremendous rise in the mobile usage due to the giant social media networking sites, such as Twitter, Facebook, Myspace etc. Thus, you should have a website that can run successfully on mobile phones and tablets and thereby increase the online traffic and conversions into potential customers. Thus a responsive website would help you to reach out to a greater number of customers and help to perk up your sales.
Thus, it can be seen that there is an array of advantages associated with responsive websites. Bedi Creative offers website designing services as well as e-commerce and internet marketing solutions. We have talented UX design professionals who can create crisp and interactive websites to increase the online traffic to your website considerably. Avail our services to market your brand effectively.