Monthly Archives: June 2017

E-Commerce Web Design: The Dos And Don’ts

The web design of an e-commerce website forms its backbone. The success of the site highly depends on this factor. It is also of prime importance from the point of view of SEO. Thus, you must always ensure to pay utmost attention to the designing of your website. You might be offering ground-breaking products to your customers but if the design of the website is not appealing to them then you can never reach the desired sales level. Customers must be offered an effortless process of checkout because their time is quite precious and they do not prefer to spend much time at a particular website. Thus, website designing has certain dos and don’ts which must be kept in mind while you design an e-commerce website for your company.

The Dos:

  • Concise And Simple: There is no need to stuff your website with irrelevant data as it is quite annoying for the users. Instead, try to keep the structure of the site simple and neat. Focus on providing contents that are relevant and useful for the customers.
  • Working Links: Broken and misleading links can be highly frustrating for the visitors. Make sure that the links you provide on the site lead them at the right destination.
  • Navigation: Offer the ease and convenience of navigation to the users. Complex designs can make navigation difficult. If the visitors get confused on visiting your site then they would not hesitate instant switching to the other one. So make sure that the site gets designed in a user-friendly manner. Reputed companies offering website designing services always recommend customers to include the ‘buy now’ link in their website which are quite effective in initiating sales.
  • Simple Language: The use of bombastic language can never impress your visitors. They mainly visit your website for purchasing products and not for determining the refined quality of language that you use in your content. Thus, use lucid language to offer relevant information to the customers which helps them in making purchases instantly. 

The Don’ts:

  • Do Not Let Your Customers Have A Lot Of Queries: Proper descriptions about the product, the customer reviews and assistance of your staff members help in the sale of your items. The customers build up trust on the website. The absence of all these give rise to lot of questions in the minds of the visitors which inversely affects the sales.
  • Do Not Design A Site That Takes Too Much Time For Loading: Adding of too much video, images and audios contribute in making the site slow rather than making it attractive. The customers get frustrated when the loading time is too longer. So make sure you do not stuff unnecessary audios and images which affect the functioning of the website.

Do Not Make Use Of Irrelevant Software: Making your customers download and then install software to view the site is not at all a desirable option to be used. Try to make things simple for them.

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Usability Is Of Prime Importance In The Designing Of A Website: Here Are The Reasons

The web designers are quite creative while framing the UI design of a website. However, there are certain guidelines which they have to follow so that your project is a successful one. The concept that the designer chooses for the site must be interesting but at the same time if the users find it difficult to navigate and understand your site then the entire project becomes useless. Thus, experienced designers always focus on maintaining a proper balance between the form and function of the website while designing it. This balance helps the users to explore every page in a pleasant manner. The UX design of the website is immensely important for enhancing the accessibility and usability of the users.

Tips To Make Your Website A More Usable One:

  • Understanding The Users: Users here mean the people who visit the website. They can be your customers, your clients or any other person who requires visiting the website for several purposes. You need to understand the expectations and needs of the visitors so that the usability of the site increases.
  • The Calls To Action Must Be Clear: This option called the Calls To Action encourages the users to act in the way you want them to. So, this option at the website must get designed clearly so that you can make a proper appeal to the visitors on whether to make any purchase or request a quote or sign up for the mailing list.
  • The Ease Of Navigation: This is the most essential part of making the website usable for the visitors. When the navigation of your portal is easy and convenient then the site gets optimized quite easily. Professional web designers in Canada always make sure that they design a site that is easily navigable by any user so that the traffic increases. This, in turn, also helps to increase the profitability of your company.
  • The Design Must Be Concise And Clear: Always go for an uncluttered and clean look of the website. The content that you use for the site must be easy to understand and at the same time engaging. An attractive and good design can help in increasing the conversion rates. The moment a visitor is on the homepage of your site, he or she must be able to comprehend within seconds as to what the company is offering to the customers. So, basically make your homepage promote the purpose of designing the website. 

Following are the benefits that the providers can enjoy from the usability of the website:

  • The costs and time of development get reduced.
  • There is reduction in support costs.
  • User errors get decreased.
  • The return on investment is high.
  • The cost and time of training are also reduced.

When visual appearance and usability gets combined, then a website can successfully create a good user experience. You cannot possibly target everyone and thus targeting a specific group of people is wise